“We want the digital space to be filled with things that make society more productive and profitable. If it is detrimental, what’s the point? We will ban it. Our micro, small and medium enterprises will be destroyed if left unchecked,” he continued.
The Ministry of Cooperatives and SMEs previously said Temu had thrice tried to register to operate in Indonesia.
Since September 2022, it has tried to register with the Ministry of Law and Human Rights for trademark rights, said Mr Fiki Satari, Special Staff for Creative Economy Empowerment at the Ministry of Cooperatives and SMEs, in August.
Its registration was not approved because there was already a business using the name.
Temu’s application became a topic of discussion after the company appeared at the 2024 E-commerce Expo held on Sep 24 and 25 in Greater Jakarta.
Temu, which is available in about 60 countries, entered Southeast Asia last year, beginning with the Philippines last August and Malaysia last September. It expanded into Thailand in July this year.
In October last year, Indonesia also banned TikTok Shop, citing the need to protect smaller merchants and user data. But the short-form video giant bought a 75 per cent stake in Indonesian e-commerce player Tokopedia in January, marking its re-entry into the market.
Read this article in Bahasa Indonesia here.
