Grosvenor has announced that technical outdoor and sportswear retailer, Montirex, has opened its debut bricks and mortar unit at Liverpool ONE, marking the brand’s first standalone pop-up store. Located on South John Street the activation demonstrates the brand’s continual confidence in Liverpool ONE as it expands beyond its existing concessions and reaffirms the destination’s position as the location of choice for brand firsts.
Montirex’s expansion into a standalone pop-up store marks a significant step forward for the sportswear brand and is reflective of the successes enjoyed within Liverpool ONE’s JD Sports and Footasylum concessions. The opening of the much-anticipated pop-up has seen the brand take on a 3,000 sq ft space on the lower level of South John Street, with an interior that reflects its sporting roots, technical fabrics, and the importance of community to the brand. The debut activation boasts a range of in-store exclusives, as well as the brand’s highly regarded collection of sportswear and outdoor wear, spanning across menswear, womenswear, kids and infant wear, and accessories. Montirex also brings with it the promise of regular events that cater to the wider community and visits from sponsored athletes.
Montirex’s commitment to launch the South John Street pop-up follows a series of recent investments into the popular Liverpool ONE street, including the significant upsize of international brand Zara, which is set to fully open in December and the substantial refurbishment of global jewellery brand, Pandora, which opened its new store concept in June.
Rob Deacon, Director of Asset Management at Grosvenor, said: “It is incredibly rewarding to be able to expand and enhance Montirex’s offering at Liverpool ONE. Given the brand’s Liverpudlian roots and the huge success they have enjoyed with us to date, the power of places in connecting brands with people cannot be underestimated and their debut standalone pop-up provides our customers with the invaluable variety, rarity and experience we seek from short-term activations.”
Daniel Yuen, Co-founder of Montirex, said: “We celebrated our fifth anniversary earlier this year and cannot think of a better way to mark the occasion than opening our first ever physical store in our home city.”
