Wine lovers have a new (and stylish) way to chill their favorite vino.
Rocco, crafter of beautifully designed beverage refrigerators, and La Jaras, crafter of vibrant natural wines, were kindred spirits who wanted to knock the stuffiness out of the ubiquitous wine fridge. The result is a slick cupboard of curiosities that can seamlessly blend in with the best midcentury modern furniture without sacrificing function.
Every element of the limited-edition appliance was thought through and intended to set it apart from other models on the market. Rather than a standard stainless steel exterior, the pair’s Super Smart Fridge comes in four different colors—cream, white, graphite, or yellow—and is finished with gold hardware and a corrugated glass door for a vintage feel. Its dimensions also mean it can double as a bar cart with a roomy top spacious enough for glasses and drink-making accessories.
But the interior is where this fridge’s innovations become most apparent. Isolated temperature zones allow you to store your beverages of choice and chill them according to your preferences. Each modular, reversible shelf smoothly pulls out with racks specially designed to slot in everything from bottles to boxes to cans. And an insulated compressor means that any noise from the fridge’s operation is kept to a bare minimum.
Unlike most other appliances of its ilk, The Smart Fridge lives up to its name with useful in-app tools. An unobtrusive camera within allows you to glance at its contents from wherever you take your phone. If you enjoy a more detailed inventory, the brand’s app allows you to track exactly what you have on hand and in what quantities, so you know when to restock.
The Rocco x La Jaras Super Smart Fridge retails for $1,495 and comes with a membership to La Jaras’ wine club, which includes six complimentary bottles and six cans in your first shipment.
