The rebound of India’s economy in the wake of COVID-19 has spurred a renewed interest in overseas vacations by Indians, beyond prepandemic levels, with many of them now turning to Asian destinations.
Travel companies say business is booming throughout the year, driven by growing disposable incomes in a growing middle class and an ambitious young population.
“Earlier travel picked up in the summer and festive seasons, but post the pandemic we have observed that Indians travel throughout the year. Younger Indians want to do multiple short-haul holidays while older people want to do longer overseas holidays,” according to Neil Patel, cofounder of Veena World, a Mumbai-based travel agency.
Meanwhile, tastes are changing. While Europe, once the preferred holiday destination for many Indians, still remains popular, many are turning their attention to Asia — from countries in the east like Japan and Vietnam to Middle Eastern destinations like Dubai and Abu Dhabi and Central Asian republics such as Kazakhstan, Azerbaijan and Georgia.
Some find the elaborate documentation required to visit a European country cumbersome. Others find Asian destinations far more affordable.
After a European vacation in 2022, Kumkum Sharma and her husband, Vinayak Gawankar, have turned their attention to Southeast Asia. Last year, the Mumbai-based couple headed to Singapore and Malaysia and this year they vacationed in Vietnam and Thailand.
“Europe is slightly expensive. After getting married, much of our budget goes into household expenses, so we decided Southeast Asian countries are better. You get to experience a new culture as well,” Gawankar, a marketing consultant, said.
Sharma, a corporate employee, took her parents with her to Singapore and Malaysia for their first overseas trip. “Traveling through Southeast Asian countries is definitely friendlier for Indians. Also you need more time and more planning to travel to Europe,” she said.
Kalyani Jagwani, a Kolkata homemaker, and her businessman husband, Devanand, spent two weeks in Japan in October, visiting such places as Kyoto, Tokyo and Hakone, well known for its hot springs and for its natural beauty.
“We had already visited Europe a few times and we wanted a new experience. And we were really attracted by the videos we saw of the fall season when the landscape turns beautiful,” Kalyani Jagwani said.
With the number of Indian tourists surging, several Asian countries are wooing them. Some are offering visa-free travel, while budget airlines are opening more routes from India.
Two years ago, Vietair, a low-cost Vietnamese carrier that only flew to Delhi and Mumbai expanded flights to several smaller cities, a move that paid dividends. Nearly half a million Indian tourists are expected to visit Vietnam this year, attracted by fares under $400.
Tourism-reliant Thailand, which eliminated visa requirements for Indians in November 2023 for one year, extended the facility indefinitely last month. It is helping boost numbers – compared to the 1 million Indians who visited a decade ago, more than 1.5 million visited through October of this year. Sri Lanka has also allowed visa-free travel for Indians while Japan has introduced a simplified e-visa process.
Middle Eastern countries are roping in Bollywood stars to promote their destinations — India’s hugely popular Hindi film industry has always had a strong influence on Indian travelers’ choice of destinations. A top actor, Ranveer Singh, who once promoted Switzerland, is brand ambassador for Abu Dhabi. Popular actors Saif Ali Khan and his daughter Sara Ali Khan, promote Dubai. Other countries are flying in travel writers and influencers in bigger numbers than ever earlier.
Those with deeper pockets are exploring more distant places.
Sumitra Senapaty, whose travel club “Women on Wanderlust” organizes all-women trips, says her clients want to explore more off-beat destinations.
“They are tired of doing the usual touristy places and want to go to different places. This year, I have organized vacations to Easter Island and Puerto Natales in Chile, Patagonia in South America and Azores, a Portuguese archipelago,” she said.
The number of Indians taking two or more overseas trips grew 32% last year, according to a report by India’s leading online travel company, MakeMyTrip.
“I think people want to live in the moment, because we don’t know what tomorrow brings,” Patel, of Veena World, said.
“As incomes increase, people want to invest more in experiences – this is the big change we have seen post the pandemic.”
Many travelers agree. Besides visiting monasteries, gardens and the usual tourist spots in Japan, the Jagwanis spent one day in a ryokan, a traditional Japanese inn that offers a window into the way of life in the old days.
“We slept on the floor on mattresses, had typical Japanese food, and a traditional bath with mineral salts,” Kalyani Jagwani recalled. “It was a novelty experience that plugged us into Japanese culture.”
