Shaftesbury Capital has announced that luxury activewear brand, Alo Yoga, has opened its new UK location in Covent Garden’s Seven Dials. Located in an anchor unit at the junction of Neal Street and Earlham Street at a key gateway to the Seven Dials neighbourhood, Alo Yoga’s opening follows a milestone year of brand commitments at Covent Garden in 2024. Covering almost 100,000 sq ft, 55 brands invested in the destination last year, solidifying it as the location of choice for world-class concepts.
Located at 25a Neal Street, the new 5,000 sq ft Alo Yoga store spotlights its luxury collections of lifestyle and activewear, including contemporary and trend-forward loungewear, accessories and wellness products. Encompassing three floors, the décor of the space is in keeping with its Californian heritage, featuring a fresh and bright aesthetic. This latest instalment in Alo Yoga’s UK expansion underscores Covent Garden and its Seven Dials neighbourhood as a prime location for globally renowned brands to open new stores.
Alo Yoga is one of many recent openings at Covent Garden, joining the 33 new brands that either opened or signed for a new space at the destination in 2024, encompassing a total of almost 60,000 sq ft.
Throughout 2024, Covent Garden experienced milestone brand recommitment, with 22 brands collaborating with Shaftesbury Capital to build on their existing partnerships and reinvest in the destination. This included lease renewals and upsizes from leading brands, covering a significant 40,000 sq ft of space. The consistent stream of landmark deals further cements Covent Garden as a premier global destination, where best-in-class brands come to flourish, showcase debut stores and invest in and innovate their existing spaces.
William Oliver, Retail Leasing Director at Shaftesbury Capital, commented: “The opening of Alo Yoga’s new store in an anchor Seven Dials unit comes on the heels of a highly successful year for brand investment in Covent Garden. 2024 was marked by a host of international debuts, flagship launches, and substantial refits, with 33 new additions and 22 brands recommitting to the destination. Covent Garden’s position as the go-to hub for world-class brands is stronger than ever and 2025 is set to build on this momentum, as we welcome even more leading names to the destination, expanding our diverse tenant mix.”
