Alicia Keys and Tom Jones are among the stars who have reimagined their hits as autonomous sensory meridian response (ASMR) tracks designed to relax fans.
Alicia, Tom, Ava Max, James Blunt, and Yungblud have each transformed a song into the format, which uses sounds like breathing, tapping and whispering to trigger a physical or emotional response, for the Deezer streaming service.
“ASMR content is becoming increasingly mainstream and Deezer has seen consumption of it increase by 248 per cent worldwide since the start of 2020,” Nigel Harding, Deezer’s VP of global artist marketing, told Music Week.
“Given the appetite of our users for that head-tingling feeling, we decided to take things one step further. We’re proud to unveil our ASMR Sessions, which give fans a new unexpected twist on the genre, featuring some of the world’s biggest artists bringing their lyrics to life with an intensity you’ve never heard before.”
For Deezer’s ASMR sessions, Alicia and James have each reworked their breakthrough hits, Fallin’ and You’re Beautiful, with the latter featuring an audio backdrop of sounds from nature.
Tom has put forward a mellow take on What’s New Pussycat?, while Ava Max’s Kings & Queens has been recreated with a “chilled beach and waves vibe”.
Yungblud, meanwhile, used heartbeats and water drips to record a newly intense version of his hit Parents.
The ASMR Sessions feature on Deezer’s new ASMR Channel.