Railpen is celebrating the opening of Swarovski’s first outlet store in Scotland, delivering a luxury jewellery offer to the premium designer outlet village, Caledonia Park.
Swarovski has opened a 1,000 sq ft standalone boutique at Caledonia Park, sitting adjacent to several premium brands at the outlet. The new store, which is the first dedicated jewellery space for the destination, features the brand’s core collection of high-quality jewellery in a luxury environment, boasting its signature blue colour throughout its design. The iconic jewellery has been displayed in Octagon-framed cases, paying homage to the brand’s first-class craftsmanship, while creating a premium shopping experience for Caledonia Park’s visitors.
Marking the centre’s first dedicated jewellery space, Swarovski joins a number of high-calibre brands at the scheme.
Maria Averkina, Asset & Development Manager at Railpen, said “Swarovski is a brand familiar to so many people, and a household name that truly represents luxury and quality with cutting edge design and innovation. Swarovski selecting Caledonia Park to host its first outlet in Scotland, and its only new outlet in the UK this year, is a testament to the portfolio of brands we have curated and the shopping experience that we deliver, following in the footsteps of several other leading retailers choosing to debut here.”
This news follows Moss’ recent opening at Caledonia Park, which has launched a 2,984 sq ft store, delivering a bespoke and premium experience for visitors with a range of expert services, local in-store stylists, and an elevated stock package in a fresh and modern interior.
Johnstone Property Consultants and Time Retail Partners acted for Caledonia Park.
