Currys is pleased to announce the expansion of Currys Connected Media into all its UK&I stores. Partnering with in-store media specialist PRN (a STRATACACHE company), the omnichannel retailer is enhancing its already flourishing retail media network.
By transforming in-store screens into dynamic media spaces, Currys will enable brands to advertise on displays within its shops. Powered by PRN’s technology, the networked screens will deliver targeted adverts, allowing new and existing Currys Connected Media brand partners to maximise in-store experiences.
Brands will benefit from Currys’ extensive network of TV screens. With over 100 screens in many shops, the national network hopes to deliver around 40 million annual impressions1.
This opportunity is available to brands sold in all Currys’ 297 UK&I stores, as well as to other brands wanting to connect with Currys’ shoppers. Customers will benefit from best-in-class, high-spec adverts on the in-store screens, showcasing the products at their best.
This unique proposition is a key element of the broader Currys Connected Media landscape. Strategically designed, it enables clients to leverage cutting-edge advertising vehicles based on actionable insights, driving evidence-based and impactful consumer interactions. What’s more, it enables clients to reach the 80 percent of UK households that are Currys customers.
This partnership marks PRN’s first UK in-store retail media network, building on their 30 years of experience in the US.
Susie Moan, Chief Data Officer, Currys “Delighted to be expanding our Retail Media network to our store estate; this new partnership represents a huge step forward and is crucial for us as a leading omnichannel retailer. It’s another important touchpoint in the growing Currys Connected Media portfolio, enabling brands to reach tech shoppers in new ways.”
Kevin Carbone, CEO, PRN “The partnership between Currys and PRN presents a huge opportunity to those brands that are available in Currys stores as well as other businesses that wish to reach their shoppers. Currys has the largest TV display network in the UK, and through PRN they are able to extend their already impressive, connected media network to reach shoppers across every stage of their journey to purchase. Adding in-store capabilities to Currys Connected Media will add value to each pillar of their existing proposition, giving brands more opportunities to drive sales as well as gain deeper essential insights.”
