Dalton Park Outlet has delivered a stellar performance during the Christmas trading period, achieving significant year-on-year growth across key metrics and categories. With robust footfall and strong consumer demand, the outlet reported a remarkable +11.2 percent increase in Christmas week sales and a +10.4 percent uplift in transactions compared to the same period last year.
Dalton Park experienced exceptional performance on key dates including an impressive sales uplift of +19.3 percent versus last year on Christmas Eve. Its Boxing Day sales grew by +6.7 percent, building on last year’s record-breaking result of +33 percent vs. 2022. This achievement marks Dalton Park’s best-ever Boxing Day for sales to date. December 27th is traditionally the outlet’s busiest day, sales this year surged by an extraordinary +27 percent compared to 2023.
Dalton Park’s diverse offering shone during Christmas week, with standout performances across several product categories including, +57 percent increase for Gifts & Confectionary, +53 percent growth across Health and Beauty, +21 percent uplift in Home driven by décor and home improvement and a solid +18 percent lift in the Sports category – demonstrating the appeal of activewear and fitness gear ahead of the New Year.
The results reflect Dalton Park Outlet’s ongoing commitment to delivering an unbeatable shopping experience with exceptional value for consumers. The outlet’s strategic focus on a curated mix of premium brands, festive events, and promotions contributed to its outstanding performance this season.
Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual commented: “This year’s Christmas results are a testament to the strength of Dalton Park Outlet’s offering and the loyalty of our customers. We are thrilled to have delivered such strong results across the board, with standout performances in several key categories and record-breaking days that demonstrate our appeal as a leading retail destination.”
As Dalton Park builds on this momentum, it continues to set new benchmarks in the outlet retail landscape, showcasing its ability to thrive in a competitive market while delighting customers and driving growth for its brand partners.
