Dreame, a smart home technology company, is excited to announce the grand opening of its first flagship store in Birmingham, UK. The two-story store, located at 25 New St, Birmingham B2 4RQ, in the heart of the city, will feature Dreame’s full range of premium products, including robotic vacuums, wet and dry vacuums, lawn mowers, and personal care devices. The flagship store marks a significant milestone in Dreame’s expansion in the UK, as the brand aims to become the number one robotic vacuum brand by 2025.
At the opening event, Dreame showcased its cutting-edge new products across its product lines, including the X50 Series Premium Robot Vacuums, H15 Pro Wet and Dry Vacuum, A2 Robotic Mower, and the Airstyle Pro Hair Tool. These premium models reflect Dreame’s commitment to providing intelligent, efficient, and high-performance solutions for modern homes.
Impressive Sales Growth and Channel Expansion
Since its entry into the UK market in September 2024, Dreame has seen remarkable success, with high-end robotic vacuums consistently selling out across key online and offline channels. The average price of Dreame’s vacuums has reached £800 per unit, highlighting the growing demand for premium, intelligent home solutions. Available through top UK retailers such as Amazon, Currys.co.uk, Harvey Norman UK, Harvey Norman IE, and Costco.co.uk, Dreame has surpassed sales expectations and is well on its way to becoming the leading robotic vacuum brand in the UK by 2025.
Dreame’s expansion is also evident in its success across other European markets, where the brand became the top performer with the largest market share in countries like Germany, France, and Switzerland in 2024. This further demonstrates Dreame’s rapid growth and solid presence in the smart home sector.
“The opening of our first flagship store in Birmingham marks a key milestone in our UK journey,” said Kurt Wang, UK Country Manager. “With the X50 Series launch, we aim to make Dreame the top robotic vacuum brand in the UK by 2025, offering consumers an advanced, efficient, and intelligent cleaning solution.”
The X50 Master, offering similar advanced features, is designed to be more compact and space-saving. Its slim 24.9cm base station blends effortlessly into modern homes, adding a minimalist touch. The X50 Master also includes an auto-refilling and draining system, providing a hands-free cleaning experience.
2025 Strategy: Driving innovation and expanding brand presence
For 2025, Dreame’s strategy centres on advancing innovative products that align with the evolving needs of consumers. By focusing on cutting-edge technology and design, the brand aims to enhance everyday experiences and maintain its position at the forefront of smart home solutions.
In parallel with product innovation, Dreame will continue to expand its retail presence, offering more opportunities for UK consumers to engage with the brand. Two new flagship stores will open in key locations, helping to increase brand visibility and deepen consumer connections with Dreame’s advanced technology.
