Edthena Introduces VC3, the Next Evolution of Video Coaching for Educators

SAN FRANCISCO – Edthena is transforming the video coaching process for educators with the launch of VC3, the next evolution of the company’s award-winning video coaching platform. VC3 features new coaching tools that empower teachers and instructional coaches to collaborate more efficiently, gain deeper insights into instructional practice, and engage in more meaningful professional learning.

“Educators have one of the hardest jobs in the world and they deserve access to the most innovative solutions possible to support their work,” said Adam Geller, founder and CEO of Edthena. “With VC3, educators can more effectively reflect on their practice and access the high-quality coaching needed to ensure their success—and, ultimately, the success of their students—in the classroom.”

The reimagined video coaching platform draws upon Edthena’s 14 years of experience helping educators add more than two million comments to nearly seven million minutes of classroom video.

The core of the coaching experience happens within the video conversation page. This is where educators add timestamped feedback to videos of classroom teaching. Not only does the updated conversation page in VC3 make it easier to leave comments, but it also encourages teachers and coaches to deepen their reflections. One example of this emphasis is the Insights tab which helps jumpstart the video analysis process for both coaches and teachers.

The Insights tab includes several tools: open-ended questions that help inspire the observer for what to look for in the video; a student-to-teacher talk time graph to support a deep-dive into student engagement, language development, and confidence; and, a visual representation of the most frequently used words within the lesson to get a sense for the presence of academic language.

“With the help of Edthena, we are harnessing the power of video and innovative AI tools to level up our coaching practices,” said Amanda Maceo, professional development implementation strategist for Alief Independent School District. “We love the automatic summaries and closed captioning—they provide us with valuable insights. Plus, the talk time graph makes it easy to set clear and measurable goals for improvement.”

“Video reflection and facilitative coaching play a pivotal role in the professional development process for teacher residents,” said Halley Maza, an instructor in the University at Buffalo Teacher Residency program. “By leveraging Edthena’s VC3 platform, our program empowers teacher residents to analyze and refine their instructional strategies, fostering self-efficacy through critical reflection and collaborative learning. This approach aligns with our goal of improving student outcomes and preparing educators to meet the diverse needs of their students.”