Euro 2020 success sparks rise in demand for England shirts


Following England’s big win against Denmark in last night’s Euro 2020 semi-final, online searches for England football shirts have skyrocketed. In the past 24 hours, the team at money-saving website Offer of the Day have seen that as many as one in 35 of all searches on their website have been for “England football shirt”.

Searches for football shirts have progressively become more popular as the Euros have gone on and England have progressed.

As well as being the most popular item that UK consumers are searching for discounts for in the past 24 hours, it is also the 11th most searched for item this week and the 16th most popular in the last 30 days.

Searches for women’s football shirts in particular have soared by 550 percent and baby kits have increased by 350 percent.

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The online hunt peaked as last night’s game came to a close as people turned to the internet trying to find themselves some branded sportswear ahead of the final on Sunday.

“Now the hunt is on for everyone to show their support in the form of having their very own England shirt to wear this Sunday – but it won’t be easy; everyone around the UK is looking to do the same and product supplies are going to be low.

“We hope everyone manages to get their hands on one; and don’t forget, it doesn’t have to be the latest version of the shirt to show your support, any England shirt will do!”



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