Iceland Foods has been awarded the Feefo Platinum Trusted Service Award, recognising its ongoing commitment to delivering world-class customer experience.
The Feefo Platinum Trusted Service Award is an independent seal of excellence, granted only to businesses that consistently exceed customer expectations. This accolade reflects Iceland Foods’ dedication to providing exceptional value, service, and customer benefits.
The frozen food retailer understands that customer loyalty is built on trust and great experiences. Through initiatives such as its Bonus Card scheme, which offers 10 percent discounts for customers over 60 every Tuesday, and The Iceland Food Club which provides microloans to support families in need during school holidays, the supermarket continues to put its customers first.
The Trusted Service Awards were introduced in 2014 to celebrate brands that collect verified customer reviews and achieve outstanding feedback. Unlike other industry accolades, these awards are based solely on real customer experiences, making them a true measure of excellence.
Tarsem Dhaliwal OBE, Chief Executive Officer of Iceland Foods said: “We are incredibly proud to receive the Platinum Trusted Service Award from Feefo. This recognition, based entirely on genuine customer feedback, is a testament to the unwavering dedication of our team in delivering outstanding service and value to our customers.
Customer trust is at the heart of everything we do, and this award reinforces our commitment to meeting their needs. As we move through 2025, we will continue to prioritise excellence, ensuring our customers receive the best possible shopping experience.”
Tony Wheble, CEO at Feefo, congratulated the winners: “During these economically challenging times, it’s inspiring to see companies like Iceland Foods consistently going above and beyond for their customers.
The Trusted Service Awards recognise businesses that don’t just meet expectations – they exceed them. These awards celebrate companies that gather genuine feedback and use it to deliver exceptional customer experiences. The dedication shown by this year’s winners sets a benchmark for customer service excellence.”
Working with over 6,500 brands, Feefo is the world’s largest provider of verified reviews, helping both brands and consumers make better decisions, and enabling brands to deliver more personalised experiences.
Feefo has presented Platinum Trusted Service Awards to businesses that have achieved the Gold standard for three consecutive years. To receive a Gold Trusted Service Award, businesses must have collected at least 50 reviews with a Feefo service rating of between 4.5 and 5 between 1st January 2024 and 31st December 2024.
