- 95.4 percent net acceptance rate enabled by Checkout.com across all markets – Interflora’s highest ever acceptance rate
- Checkout.com enables Interflora customers to pay using Apple Pay and Google Pay, now accounting for 20 percent of mobile transactions
- Planned expansion into Sweden and Denmark to be driven by Checkout.com’s local payment expertise, following success in France, Spain, Italy and Portugal
As flower orders surge ahead of Mother’s Day, global digital payments company Checkout.com is supporting Interflora to deliver high performing payments at scale. The partnership has enabled a 95.4 percent acceptance rate across Interflora’s European markets – their highest ever – helping the international flower delivery network meet peak demand with confidence.
Interflora connects local artisan florists with customers across the world, helping people buy flowers using the digital methods they know and trust, whether through app, mobile, or desktop. For all of these payment methods, Checkout.com provides the performance and flexibility Interflora needs to thrive in the digital economy. Intelligent Acceptance and Network Tokens work behind the scenes to increase approval rates and ensure every payment has the best chance of success, especially during high pressure gifting moments.
Checkout.com enables Interflora’s customers to pay with ease using Apple Pay and Google Pay, which now account for 20 percent of mobile transactions. In 2025, Checkout.com will support the rollout of in-app payments across France, Spain, Italy, Portugal, Sweden, and Denmark, making it even simpler to order flowers on the go. These mobile friendly options are critical during high pressure gifting occasions, where speed and convenience drive conversion.
The partnership is also powering Interflora’s digital innovation. Checkout.com provides the infrastructure behind Interflora’s newly launched digital gift card in France, offering a wide range of payment methods including Cartes Bancaires, Visa, Mastercard, American Express, PayPal, Apple Pay, and Google Pay.
In 2025, Interflora will enter Sweden and Denmark with Checkout.com as its payments partner, ensuring local payment preferences are fully supported from launch. This includes potential integrations with regional favourite payment methods like Swish in Sweden and Dankort in Denmark, enabling high-performing checkouts tailored to customer expectations.
“Checkout.com brings the local expertise and performance we need to deliver on our mission to connect local artisan florists with customers all over the world – especially at key moments like Mother’s Day. It’s so important for us to have one reliable payments provider who can help us serve customers in many different markets,” said Manu Arjó, Head of Product at Interflora.
With flower deliveries spiking during seasonal events like Mother’s Day, minimising false declines is essential. Checkout.com’s Intelligent Acceptance uses machine learning to optimise payment performance in real-time, while Network Tokens increase security and drive acceptance. This results in more successful checkouts and more happy customers.
“We’re proud to power Interflora’s expansion and support their mission to deliver joy through high performing digital payment experiences,” said Antoine Nougue, Chief Revenue Officer Checkout.com. “Payments shouldn’t be a barrier to growth, or to purchasing a gift for a loved one. Together, we’re making sure every customer interaction is fast, secure, and simple.”
Image couretsy of Pexels. Photo credit: George Dolgikh.
