The gallery’s exhibits include masterpieces by renowned international artists including Monet and Cezanne, as well as artwork by Japanese artists dating back to the Edo period. Some are part of the private collection of Shojiro Ishibashi, the late founder of tire maker Bridgestone.
Adults pay about US$8 to enter the museum, while students get free admission. The museum also generates income through its in-house cafe and merchandise at its gift shop.
Artizon’s director Hiroshi Ishibashi – grandson of the founder – said that while the museum can make ends meet, he acknowledged concerns amid the current economic climate.
“I am constantly worried about what’s happening in the world. I am collecting information every day on whether the economic environment might change,” he told CNA.
KEEPING MUSEUMS OPEN
Donations make up less than 7 per cent of museums’ income in Japan, according to the Cultural Affairs Agency.
The amount is in stark contrast to donations elsewhere – such as the United States, where they can amount up to 38 per cent.
Much of the revenue from Japan’s museums still come from admissions, and institutions are trying to boost attendance by appealing to a younger audience. A large proportion of museum-goers tend to be middle-aged or older.
Galleries say they plan to run more blockbuster exhibits to pique interest among youths and support the next generation of artists.
Museums say making a profit is not their main priority. Instead, they want to be an integral part of the community and spark an interest in the arts.
Still, they need to make enough – whether through admissions or donations – to keep their doors open.
