- JYSK reports turnover is up +13.6 percent on 2022/2023 to €120m across IRE and UK
- Customer growth has increased by +20 percent YoY with 400,000 new customers
- Five new store openings across IRE and UK in FY24
Danish furniture and sleeping retailer JYSK, has revealed a record-breaking turnover of €120m up 13.6 percent on the previous year for IRE and UK for 2023/2024. Customer growth has increased more than 20 percent YoY, which is an increase of 400,000 customers taking the total to almost 2.5 million shoppers in the last year. JYSK continues to have strong development in the indoor furniture and homeware and textiles categories, while also seeing increase in sleepware categories, which were some of the drivers of this growth.
During the fiscal year, JYSK celebrated five new openings across the UK & IRE creating 50 new jobs. Strengthening the store network in each market continues, and the newest Dublin store in Liffey Valley has immediately reached highest footfall levels in Ireland.
Country Director for JYSK UK & IRE, Roni Tuominen, said: “I’m very pleased with the increased customer growth achieved during FY24, which clearly shows that our proposition and offering continues to appeal to new customers in both markets.
Although global uncertainties and unrest continued during the financial year 2023/24 (FY24), we invested in lowering our already competitive prices on over half of our popular quality products and included even more products in our popular ‘Everyday Low Price’ assortment. This resulted in significant increase in the number of units sold.”
To get closer to increasing customer base, JYSK has plans to open eight new stores in Ireland during the next financial year 2024/2025 (FY25), and to further support online growth in both markets, JYSK has invested in a local warehouse in Dublin. The ‘dark store’ will be a compact warehouse with racking and shelves to support the logistics of online deliveries. It will house the full product assortment from stores plus additional products that are online-only, which are ready to be delivered directly to customers efficiently.
This new venture will help significantly to reduce the delivery times to customers, thanks to the localised logistical support, with orders previously being sent from the distribution centre in Uldum, Denmark.
“The UK and Ireland markets are some of the highest performing across JYSK for online sales shares, so we want to bring an even greater offer with shorter delivery times and a bigger assortment to our customers. This will not only help us attract new customers and continue expansion but provide a more seamless experience.” says Roni Tuominen, Country Director for JYSK United Kingdom & Ireland.
To streamline the UK and IE teams further, the JYSK HQ office will also relocate to the dark-store site, housing all teams together for further efficiency. The new site is creating 14 new jobs positions across a variety of roles, including Department Manager, Team Leaders and several warehouse employees.
JYSK (pronounced YOOSK) is one of the UK & IRE’s go to destinations for high quality, on trend products for the home and garden. The brand has earned a worldwide reputation for expertise and knowledge in sleeping culture and specialises in sleeping products created by experts, from mattresses, duvets, and pillows to bedframes and bases. JYSK’s Scandinavian design ethic and stylish approach to interiors has made the brand known and loved across the world.
Image credit: Mark Flynn Photography.
