Recent research revealed online searches for ‘navy coat’ in the UK exploded by 270 percent on November 11, the day after Kate Middleton wore a long, navy coat to the opening of two new galleries at the Imperial War Museum. New research from creative resource Design Bundles revealed online interest in navy coats skyrocketed to three times the average volume in 24 hours.
This was an unprecedented spike in interest for people Googling navy coats, according to Google Trends data.
The Duchess of Cambridge paired her navy-blue Catherine Walker coat with navy trousers, navy court heels and a military-style sailor shirt by Alexander McQueen.
This was in keeping with the spirit of the event and its setting in the Imperial War Museum.
The data revealed searches for ‘navy trousers’ jumped 300 percent (four times the average volume), while searches for ‘navy heels’ saw a hike of 570 percent (six times the average volume).
The Duchess, who officially opened The Second World War Gallery and the Holocaust Gallery on November 10, accessorised her look with a poppy pin in advance of Remembrance Day.
She also wore a pair of sapphire and diamond drop earrings, which belonged to Princess Diana.
The research showed searches for ‘sapphire earrings’ jumped a huge 2,800 percent on November 11, after Kate Middleton wore Diana’s earrings to the gallery openings.
They said: “With every appearance she makes, Kate Middleton proves herself to be the ultimate fashion inspiration.
“She has an extraordinary gift for using style to reflect the spirit and meaning of the events she attends and conveying respect and warmth for the people she meets.
“The Duchess’s poppy pin and military-style sailor shirt, with its characteristic gold buttons, was a respectful nod to the atmosphere of the Imperial War Museum.
“Also, the importance of the gallery openings commemorating those fallen in the Second World War, and survivors of The Holocaust.
“Kate Middleton also included a touching acknowledgement to Princess Diana –the mother-in-law she never got to meet – in her ensemble.
“She accessorised her outfit with Princess Diana’s sapphire drop earrings, each encircled with a halo of diamonds.
“The Duchess’s expertly colour blocked outfit, with its shades of navy, may well also have been a reassuring reminder and homage to The Queen.
“The Queen also frequently wears bold, block colours.”