Mr Tanaka now works with 16 beauty brands to buy unwanted makeup products directly from their factories.
“Cosmetics companies pay to dispose of cosmetics waste. That spending could be minimised as we, Mangata, pay each cosmetics firm. This way, we can secure resources and cosmetics firms can cut costs. It’s a win-win relationship,” he said.
Mr Tanaka said this also reduces concerns over contamination or sanitation standards.
AN ART EVENT WITH UPCYCLED PAINT
Inspired by Mangata’s vision, Japanese beauty brand Kanebo and printing company Toppan recently earlier this month organised a mass art event in Tokyo where the upcycling firm’s materials were provided.
About 10 tonnes of repurposed eyeshadows and face powders were used at the event.
“To prevent disposal, we talked about various ways of upcycling, such as transformation into paint, and realised it,” said Kanebo brand manager Yumi Kizu.
