Merry Hill has announced that Footasylum, the leading streetwear retailer, has launched its upsized store at the centre, tripling its footprint.
Combining its existing unit with the adjacent space, Footasylum has expanded its presence at Merry Hill from 3,000 to 10,000 sq ft. The upsized store introduces innovative features, including a mobile payment system that speeds up checkout, new digital screens, and a refreshed fit-out. Visitors can also enjoy an expanded selection of products across all categories, including the addition of womenswear from popular brands like Nike and Adidas, as well as exclusive labels such as Forena and Dripmade.
Footasylum adds further diversity to Merry Hill’s sports and athleisure offer, joining established retailers like Shoezone, which has recently been renewed at the destination, with the recommitment allowing the brand to continue offering its selection of high-quality shoes at affordable price points.
Alistair Winning, Asset Manager at Sovereign Centros from CBRE, on behalf of Merry Hill, commented: “Merry Hill is a centre where brands not only succeed, but thrive, exemplified by the expansion of Footasylum. This year we have driven record levels of brand investment, with Footasylum now sitting amongst dozens of leading names that have both committed and recommitted to the destination, demonstrating Merry Hill’s transformation and catchment strength.”
Shannon Osman, Head of Retail at Footasylum, said: “We are thrilled to announce the opening of our newly expanded Footasylum store at Merry Hill. Over the past several years, Merry Hill has proven to be an excellent location for our brand, and we’ve developed a strong base of loyal customers and have established ourselves as a well-known brand in the West Midlands. We’re thrilled to welcome customers to our enhanced store experience, showcasing our even bigger and better range of products from the world’s leading footwear and apparel brands.”
This trio of sportswear deals comes on the heels of the recent openings of XF Gym and Harvey Norman, leading brands that both made national debuts in the former Debenhams unit this autumn.
JLL, Time Retail Partners, and Font Real Estate represent Merry Hill.
