The Liberty Romford, the shopping centre owned and operated by Redical, has announced that global retailer, MINISO, is the latest leading brand to join the destination’s enhanced tenant line-up. Renowned for delivering exciting shopping experiences, MINISO will unveil its new 2,270 sq ft store this spring, following a successful pop-up activation which launched in December.
Marking a London borough debut in Havering, the global retailer will provide customers an immersive shopping experience with its distinctive blend of fun, affordable and trendy products. From beloved collections featuring Hello Kitty and Friends, My Melody and Disney, as well as the newly launched Harry Potter range, to everyday beauty, lifestyle and trendy pop culture items, the new MINISO store will stock its range of plushies, toys, beauty, food and stationery.
The Liberty Romford’s position as the number one London satellite shopping centre for retail spend opportunity is a key strategic reasoning behind MINISO’s latest move to join the destination, as the brand continues its rapid UK expansion. The new store will be located in the centre of the scheme overlooking Liberty Square, capitalising on its strong annual footfall of 13.4 million and high dwell time. In anticipation of this store opening, MINISO launched a pop-up activation in December which will continue until the opening in spring.
Saad Usman, Chief Operating Officer at MINISO UK, said: “We’re thrilled to bring the joy of MINISO to The Liberty Romford! At MINISO, we’re all about bringing a little more fun, style, and affordability into everyday life, and we can’t wait for people to explore our wide range of products—from beloved brands such as Sanrio and Disney, to adorable plushies to quirky gadgets, stylish homeware, and so much more.
Daniel Tucker, Leasing Manager at The Liberty Romford added: “MINISO has a clear vision of expansion, which, as London’s number one satellite shopping centre for retail spend, The Liberty Romford can contribute greatly to. Not only that, but MINISO epitomises an engaged and dynamic shopping experience, qualities which are equally embedded in our own customer journey and as such, this latest signing marks an exciting moment for both MINISO and The Liberty Romford.”
Cushman & Wakefield and Green & Partners acted for The Liberty Romford, whilst Cushman & Wakefield represented MINISO.
