More than a fifth of parents are still to read their child a bedtime story, research finds


Seven in 10 (69 percent) are yet to take their children to a toy store, and others haven’t shared the joy of flying a kite with one another (63 percent) or blowing dandelions together (36 percent).

Historically popular activities like going to the cinema (36 percent), dressing up (36 percent), and colouring in or drawing together (23 percent) also remain unexperienced by many.

Commissioned to celebrate season two of Blue’s Clues & You! which airs daily at 4.30pm on Nick Jr, the study found the pandemic (52 percent) and money (49 percent) are the biggest obstacles. 

However, another factor might be lack of inspiration – something 65 percent of mums and dads admit is a struggle for them when it comes to finding things to do with their kids.

As a result, the children’s TV channel has turned to the top influencers Illy Morrison, Scummy Mummies, Vogue Williams, Meet the Greers, and Jake Graf to provide parents with some ideas. These include writing a letter to family members, going mudlarking, chalking on the pavement and making a mini-beast hotel.

Vogue Williams said: “Summer is finally here and for a child there is no better time for fun and adventures. 

“We’ve been restricted the past 18 months on what we’ve been able to do with our children. 

“But with things opening up again there is a whole new world of experiences possible for kids who may not have had the chance to try certain things out yet.”

The research also found many mums and dads are yet to paddle in the sea with their little ones (38 percent), take them to a zoo (32 percent), or share an ice cream together (16 percent). 

More than a fifth (21 percent) are still to read their kids a bedtime story, 60 percent haven’t climbed a tree with one another, and 17 percent haven’t ventured to the local park. 

However, it’s not that parents don’t want to spend time with their children doing these things. 

In fact, 87 percent said spending time with their kids is more important to them than anything else.

While 88 percent revealed they’re especially conscious children grow up fast, so they actively try to make every second they spend with them really count. 

Eight in 10 (82 percent) wish they were blessed with having more time to do fun activities together, while 85 percent said getting up to all sorts of exciting things with their kids gives them a “new lease of life”. 

And 85 percent think this summer could be a great opportunity to do such things with their little ones. Carried out through OnePoll, the study found 85 percent of parents have already planned a series of activities for the warmer months – nine on average.

Vogue Williams, the mother of two-year-old, Theodore, and 11-month-old, Gigi, added: “I spent so much of my childhood walking through streams, climbing trees, searching for treasure and following clues to imaginary mysteries. 

“Theodore is at that really inquisitive age where he is so fascinated by new experiences and the ’30 things to do before you’re five’ list is very exciting for us both. 

“Theodore can’t wait to tick the new things off the list this summer and I hope other parents will join me and encourage their little ones to explore outdoors too.”



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