NOMO, the UK’s no. 1 vegan and free from chocolate brand, is celebrating its fifth birthday with major growth and regular new product launches.
NOMO made its debut by launching in Tesco and Holland & Barrett in May 2019. It was turning a profit after one year thanks to its dedication to creating delicious chocolate which filled a gap in the market for mainstream, reasonably priced options that everyone could enjoy.
Conceived by a team at Kinnerton Confectionery and spearheaded by innovation expert and marketer Emma Perrett, NOMO was designed to offer an option that is safe for adults and children with allergies or intolerances and dietary restrictions which tastes even better than mainstream counterparts and consistently offers new formats and products in line with consumer demand which never compromise on taste.
The brand has seen exponential growth within five years and is now a leader in one of the fastest-growing categories in confectionery. NOMO’s growth substantially outpaces the category’s overall growth of 18.3 percent YoY with a rate of 32.4 percent YoY and an overall worth of £12.5m.
Despite increased competition from major and smaller chocolate brands entering the vegan and free from space, NOMO’s market value is now nearly three times that of its closest rival, and can be found in every major retailer in the UK as well as in Germany and Australia.
As the brand turns five it has released the latest in a series of NPD with its new Mini Bars Mixed Sharing Box (140g). Created to satisfy every chocolate craving, the indulgent offering features 12 mini bars in a selection of NOMO’s most beloved flavours, including creamy choc, caramel, mint, and orange crunch.
It fills a gap in the free from boxed chocolate and gifting category, demonstrating the brand’s commitment to continuously developing and expanding.
The brand has also invested in state-of-the-art manufacturing facilities which allow for strict allergen control, and regularly releases new products which cater to evolving consuming trends. NOMO products are plant-powered and made with Rainforest Alliance certified cocoa. They are vegan and free from dairy, egg, gluten and nuts to ensure that everyone can enjoy delicious chocolates.
Emma Perrett, Marketing Controller for NOMO, said: “We are thrilled to celebrate NOMO’s fifth birthday and our remarkable growth journey. From day one, our mission has been to create delicious chocolate that everyone can enjoy regardless of allergies, intolerances and lifestyle choices. Our ongoing success reflects our dedication to quality and innovation, providing safe, great-tasting chocolates for everyone which we believe taste even better than mainstream counterparts, the most recent of which is our sharing mixed box – perfect for gifting, sharing, or keeping for yourself!”
