The popular fast fashion chain, which sells more than a billion items each year, promised its move would not see clothing prices rise. Primark’s new commitments will see the company ensure all its clothing is made from recycled or more sustainably sourced materials by 2030, with its next step being all men’s, women’s and kid’s entry price point t-shirts transitioning to be made with sustainable cotton over the next year.
“One in four of all the clothes we sell already come from our Primark Cares range of products made from recycled or more sustainably sourced materials.
“Our new commitments mark a significant acceleration in the pace and scale of change, requiring us to think differently about how we do business.
“Right from how our clothes are designed and manufactured, through to how we sell them in stores.
“We don’t have all the answers and we know we can’t do it alone.
“Because of who we are, we believe we have the opportunity to make more sustainable fashion choices affordable to all.”
Greenpeace International welcomed the announcement, but warned the term sustainable could cover a wide range of practices.
Viola Wohlgemuth, consumption and toxics campaigner at Greenpeace Germany said: “For example, Primark’s sustainable cotton programme still uses pesticides and fertilisers which damage biodiversity, ecosystems and the climate.”
Rivals H&M and Zara have also set out plans to improve the use of sustainable raw materials.