Image: Regatta Professional womenswear collection featuring [L-R] Michelle Yee Ting Wong @thecarpentrygirl, Louiza Chrysanthou @suntroweler, Sianna Borland @si_laysconstruction and Denise Prosser @Politely_plastered.
British workwear brand Regatta Professional has listened to its customers and expanded its range of apparel workwear for tradeswomen. The capsule collection includes Stretch Trousers with Detachable Holsters, a Stretch Softshell Jacket, Cotton Stretch T-shirts, and a Hybrid Bodywarmer alongside its core range of workwear trousers, fleece, soft shell and insulated jackets for women.
Regatta Professional has seen a huge increase in demand for product designed specifically for women in recent years. Prior to launch, the brand invited tradeswomen to road-test and review the new products, with their feedback used to make alterations before bringing the range to consumers, ensuring high customer satisfaction when they hit the shelves in early October.
The brand will showcase the collection at ScrewFix Live from 27th September and host a Q&A at the event in association with TaskHer, a platform which connects customers with reliable tradeswomen.
Sarah Whittaker, Brand Manager of Regatta Professional said: “Our aim with this collection was simple. To work alongside real tradeswomen to see what they wanted and what works best for them on the job. Our products are designed to be functional, sustainable, and give women comfortable clothing solutions, that look great and perform.”
Regatta Professional worked with real tradeswomen for the launch of this collection from various trades including plasterers, construction workers, carpenters, and brick layers to model the collection and put the items to the test in their specialist trade.
Regatta Professional believes that accessible workwear is crucial for tradeswomen because it ensures safety, comfort, and performance on the job. Properly fitting clothing, designed for women’s bodies, allows for greater mobility and reduces the risk of injury, especially in demanding environments such as construction. Traditionally, workwear has been tailored to men’s sizes, forcing women to wear ill-fitting, uncomfortable clothing that can hinder their effectiveness and create unnecessary discomfort. Accessible workwear empowers tradeswomen by enhancing their confidence, fostering equality in the workplace, and affirming that they belong in industries where representation has been historically limited.
Regatta.com/Workwear will showcase the products from 16th October.
