Squid Game Halloween costumes have prompted a boom for the South Korean garment industry.
The “Made in Korea” green tracksuits and pink jumpsuits worn by characters in Netflix‘s global hit have seen a surge in demand as Halloween approaches at the end of the month.
A 500sqm factory in the Seongbuk district of Seoul has been humming this week as green and pink thread are worked through sewing machines in a race to meet orders.
Kim jin-ja, the 54-year-old factory owner, said: “October is usually a slow month for the sewing industry, but thanks to Squid Game and Halloween, we are scrambling to stitch.
“We are now sewing 6,000 teal-green tracksuits for toddlers and children.”
Kim said her annual sales of 1.5bn won (£925,000) plummeted to a third of what she used to make after the COVID-19 pandemic hit.
Most of her orders came from Japan but travel restrictions forced her to shut down in August and September.
She now hopes orders will last past Halloween and sees better chances of renewed exports with “Made in Korea” labels.
The South Korean garment industry had been in decline even before the pandemic with higher wage levels making it difficult to compete with China, Vietnam or Indonesia.
Seoul Fashion Textile Sewing Association chairman Oh Byung-yeol said that of the 2,144 manufacturing businesses in Seongbuk, 70% are clothing companies.
“The two years of COVID have been a tough time for domestic fashion corporations,” said Seongbuk Mayor Lee Seung-ro.
“But Squid Game, which has become a global sensation, has also made tracksuits popular domestically, leading to a flood of orders.”
A child’s Squid Game tracksuit was selling for 30,000 won (£18.50) in Namdaemun Market, the country’s largest traditional market where stock ranges from kitchenware to jewellery.
A garment vendor in the market said he and others did not have enough tracksuits to meet soaring demand.
Squid Game has been watched by 142 million households since its 17 September debut, according to Netflix.