Truly Nuts!®, a White Lin Foods Company, has announced a strategic partnership that will see the rollout of its world-first flavoured Brazil nut snacks and its flavoured nuts at WHSmith travel stores nationwide. This expansion aims to meet the increasing demand from health-conscious consumers and broaden the range of food-to-go options for time-pressed travellers. The range will be available in 146 WHSmith travel stores, primarily located in airports, and will include smoked mixed nuts, milk chocolate Brazil nuts, salted almonds, and chili mixed nuts.
Truly Nuts is the first company to successfully infuse Brazil nuts, overcoming initial skepticism from industry experts and has established a cutting-edge facility implementing a sustainable Brazil nut harvesting process deep within the Amazon rainforest, powered exclusively by nut shells.
Gareth Lloyd, Co-founder & CEO of Truly Nuts, expressed his excitement about the partnership: “We are thrilled to team up with WHSmith to bring Truly Nuts to consumers across the UK. Our mission has always been to provide nutritious snacks, and WHSmith shares our values, commitment to sustainability, and dedication to healthier snacking options. In today’s world, where choosing a snack can also mean contributing to the restoration of the Amazon, having that choice is incredibly important.”
WHSmith’s decision to feature ethical and sustainable brands like Truly Nuts reflects its steadfast commitment to responsible business practices.
Truly Nuts will be competitively priced at £3.99 per 120g pack, with a promotional offer of 2 packs for £6 to offer added value to customers. It is important to note that Truly Nuts will be exclusively available in WHSmith travel outlets and will not be accessible through WHSmith’s online platform.
Truly Nuts!® is available to buy in 30g and 120g bags on Amazon and via the Truly Nuts! website and in WHSmith travel stores nationwide now.
